This trend in business is based on a number of studies and researches made in the last few years. There is substantial evidence that video marketing is the new trend in business marketing. The ultimate goal, of course, is to generate high sales. One of these studies is
In a recent HubSpot Research, a number of respondents were surveyed, asking the question what type of content do they want to see from a brand or business that they support. About 54% said they want to look at videos, 46% wanted emails and newsletters, some 41% confirmed social images, 34% searched for social videos, 18% said they wanted to see blog articles, some 17% acknowledged in PDF form, and a small 2% referred to other types.
Video marketing allows a business or company to reach its sales target goal in a shorter period which is one significant benefit of video marketing. This is attained by a simultaneous “attack” on various modes and platforms that maximize the product exposure within less time. Reaching a company’s sales quota through a well-planned video marketing dissemination is realizable.
About 87 percent of companies, according to a new report from Ascend2 increased its eﬀectiveness due to video marketing. A far as video metrics is concerned, Mark Aikman, marketing communications department manager at Mercedes-Benz USA speaks very highly of YouTube’s as the gold standard due to YouTube’s data analytics capabilities.
Besides, a Forbes Magazine study shows that work-related video can get senior executives to take action, where about 65% have visited a vendor’s website after watching a video. For younger executives appear more likely to make a purchase, call a vendor, or respond to a video and as one of the impacts of video marketing, as cited by www .slateandmain.comvideo.
Unlike in conventional television advertising, video marketing can be easily uploaded to various multimedia platforms. Advancing technology has made possible the proliferation of platforms where the video content can be shown with least cost, aside from the standard advertising flicks shown on television networks. These popular platforms are YouTube, Facebook, Twitter and Vimeo to name a few.
It’s easier to remember and appreciate a video material compared to a written blog because video content mimics real live persons, and events more closely than a mere photograph or an audio message. A website can create and embed different types of video content to enhance website quality and enable the operation of digital marketing and video marketing.
Video marketing is becoming the best way for companies to rank at the top of search engine results that enables digital marketing and video marketing to be combined efficiently.
The effectiveness of video marketing content can be increased by attracting quality backlinks to a website using current tools like the Adobe Keyboard Shortcut Visualizer, and the Ahrefs Site Explorer tool are standard methods.
Video marketing allows a business or company to reach its sales target goal in a shorter period due to the global reach of platforms where video content is uploaded. Not only is video marketing time saving, but it is also cost-effective and a highly attractive method for younger and senior executives.